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4 December, 2019

Wall displays and dedicated toilets!

Home improvements store Geitanger Bygg in Bergen has fitted Fibo wall panels in its in-store toilets in order to show customers how the product works in practice.

“We want to show our customers how they look on the wall. We also try to make our displays as intuitive as possible in terms of the set-up. We’ve therefore fitted the panels to the wall instead of displaying them on a rack,” says sales assistant Tina Åstveit at Geitanger Bygg.

On 1 August the company moved into brand new premises in Midtun in Bergen. The new 650 sq. m. site includes product displays as well as the main shop and warehouse.

“It was useful to be able to start from scratch and not have to deal with existing fixtures. We were also very conscious that we are first and foremost a retailer, not a retail designer. So we let our suppliers help decide how their displays should look. Of course, Fibo knows its own products best,” Åstveit says.

Geitanger Bygg has also injected a trade fair feel by giving each brand a distinct area.

“We think it’s important to display the breadth of the product range, not just the bestsellers. Our customers appreciate that,” says Tina Åstveit.

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